... When a buyer receives quality customer service from you,

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Close your email by thanking them for participating in your auction.eBay and Customer Service If you are running an eBay business, you may not realize that the need for great customer service still exists – even for online auctions. You would bend over backwards to make sure that their buying experience with you was both satisfactory and enjoyable. Yes. Contact the winner, and congratulate them. Why would you do any less at the close of one of your eBay auctions? First, act quickly at the close of your auctions. They will give you great feedback, and they may look for more of your auctions in the future. Of course, it is reasonable to expect the buyer to return the item to you, at your expense, before the refund is issued – but once you receive the item, issue the refund promptly. Remind them of their winning bid amount, and give them payment options and instructions. Let them know when the item will be shipped. Once the payment and shipping details have been taken care of, contact your buyer again. You should be open to issuing refunds, depending on what the item is. Describe the item they have won and how the item will be shipped – even if this information is already part of the description for the auction. You might even take this opportunity to tell them about other open auctions that you have as well. When a buyer receives quality customer service from you, they will potentially do one of two things – or both. If they do contact you in the future, make sure that you answer promptly, and that you do all that you can to make them happy with their purchase – even if it means issuing a refund. During this contact, let them know that if they have any problems or questions, that they should contact you through the eBay site. Think of this contact with the winner as a conversation that you are having with a customer who is standing at your counter in that imaginary brick and mortar store.’ If you owned a brick and mortar business, how would you treat your customer while they were standing at your counter, waiting for you to finish ringing up their order? You would be helpful and respectful of course! You would do everything that you could to guarantee that customers return to your establishment in the future. If you hope to make a living from eBay, you have to stop thinking of it as an ‘auction’ and start running it like a ‘business. Furthermore, you should issue refunds promptly.

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